A Life Turned Inside Out
Teasing a dark coming of age drama by locking up its main character.
A week before launch, TV teasers and digital posters featuring a mysteriously boarded up window popped up on screens across the UK. As the week went on, wooden planks fell away to reveal Danny.
We then did it for real by boarding up a giant digital screen in Birmingham city centre.
Team
Photographer: Alex Telfer
CD: Chris Wood
Creatives: Stuart Gittings & Reuben Dangoor