#PeakysFanArt
Using fandom to prove the cult status of one of British TV’s biggest shows.
See all 16 pieces of fanart here and if you need some new clothes you can buy it as official merch here.
To finish the campaign with a bang, an iconic superfan reimagined the show's theme by Nick Cave and the Bad Seeds.
And it turned out Cave approved of the cover, telling NME: “Of all the versions, his is the one I had a giant smile on my face after,” Cave explains. “He didn’t perform it with great reverence, he just fucked around with it and reignited my love for that song.”
Awarded
2 Shortlists, The One Show 2020
Bronze, Creative Circle 2020
Best Visual Craft, The Drum OOH Awards 2020
Gold, Outdoor Media Awards 2020
Gold, EBU Connect Awards 2020
Silver, Shortlist, Promax Awards 2019
Top 9 Outdoor Ads 2019, Campaign
Coverage
Ad of the Day, Campaign
Featured, Communication Arts
Featured, Creative Review
Coverage, BBC News
Team
CD: Olly Harnett
Creatives: Stuart Gittings & Emma Brooke