︎

The Great Outdoors.
You Can’t Beat It.


Showing how impossible it is to survive on your own in the Canadian wilderness. 


We started with a series of copy-led posters.







We hijacked cinema screenings using 3D sound. 





And then we partnered with 4.0 to see if content creators could survive all by themselves.





Here’s the above condensed into 94 snappy seconds:




Awarded
Silver, Creative Circle 2024
2 Silver, 2 Shortlist, Promax Awards 2023

Team
ECD: Lynsey Atkin
CD: Lambros Charalambous
Creatives: Stuart Gittings & Reuben Dangoor
 
 ☻
Running on Cargo